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Sunday, October 17, 2010

Gabriela Ravassa- Market Research



1 comment:

  1. Gabriela,
    I think that there will be a lot of interest in products that reduce air pollution in the developing world. It is really unpleasant to live in a place with bad air, and as people become richer, they become less willing to accept these conditions. They will begin to pressure their governments, who will then have to invest in new products. But there are many ways to approach this. For example, you could focus on a product that could help reduce traffic congestion in cities in places like China, India and Brazil. This would have the effect of reducing pollution too, because buses that spend half the time idling in traffic spew much more garbage into the air then buses that travel efficiently through city streets, stopping only to pick up passengers or for red lights. So, you could focus your attention on developing a new kind of traffic sign that could help drivers avoid congested routes.....There are many ways to approach this problem, and sometimes improvements can be accomplished in indirect ways....
    Please take this to the next step: you have to explore how a new product could lead to the kind of change you desire.
    steven

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