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Showing posts with label market. Show all posts
Showing posts with label market. Show all posts

Sunday, October 17, 2010

Market Study / Jacqueline Hon




COMMUNICATION//EDUCATION

I have two markets in mind for the capstone project. The first involves educational toys/games for children, mainly focusing on topics like microbial education, sustainability, the Earth and how to keep it alive. In the current market, educational board games are mostly for math, spelling, geography, money, logic and some science knowledge. On the internet however, there exists the games that are missing such as games educating children in the subjects mentioned above. An opportunity exists to create a game or a series of games for this genre for children under the age of 12.

Existing toys such as figure 1 & 2. are usually models of biological anatomy. They are simply labeling games, there are no further levels to engage children/user; no further knowledge is given, what is the function of this particular cell?.. etc
(figure 1)
figure 2.

Websites such as pbskids.org and funbrain.com provide the games and educational toys for what is lacking in the non-cyber markets.

funbrain.com
pbskids.com

Statistics show for children under the age of 12, one of the most common causes of death after accidents, homicide, cancer, is the cause of complications from viruses and bacteria infection. There is a need and opportunity for a product to be designed to help prevent these deaths. There also exists an opportunity to education parents and guardians about these facts and statistics as well to better protect their children. Simple questions like how the flu spreads, why is it seasonal and why do vaccinations work should be answered through this product through a fun and engaging structure.

The second focus is in public furniture.


I am intrigued by the interaction (intentional or subconscious) between people and public furniture, mostly public seating in parks, open squares, gardens etc. Public furniture needs to be more than just a place to rest, especially in an urban city like New York. In a place where people are always around, public seating/furniture has the opportunity to be more than just static objects, they can promote alternative lifestyles/ideas. There are already many existing solutions to this question. There are modular furniture pieces, seating that encourage users to interact with itself, and furniture that enable strangers to interact with each other. These seating devices however are not always the most comfortable, there exists limitations to how comfortable these pieces to be due to government rules and regulations. There is an opportunity to design public area seating (most likely indoors) to enable and encourage, perhaps even forcefully challenge users/the public to interact with one another.
interactive mobile urban furniture
http://dornob.com/urban-prosthetics-10-interactive-public-furniture-designs/


Han / Preliminary Market Research Sangyun Han

Here is my submission of Preliminary Market Research for the Thesis class on Monday, Oct 18th, 2010. by Sangyun Han.

My first choice of the target is the toy market. The main target users are children under the age of 14.
My second focus is on wearable device technology for adults user group. The core context from the children user group's project will be shared again for this adults user group but a different design of output will be generated.
For my thesis project, my final model will not be just remained as a mockup of the concept. I will build real working models with my background experiences in electronics engineering. I will design my own custom printed circuit boards by my self. I also do microcontroller programming. So, I care all aspects of my product development from the concept to the final working product, from the inside(technologies) to the outside(design).











Preliminary Market Research for the Thesis class on Monday, Oct 18th, 2010. by Sangyun Han.